Cicerone Certified Beer Server Practice Exam

A company that buys beer from a brewer or importer and sells it to retailers is known as what?

1. Consumer

2. Manufacturer

3. Retailer

4. Wholesaler

The correct answer is: Wholesaler

The correct answer is based on the definition of the role within the beer distribution chain. A company that purchases beer from a brewer or importer and then sells it to retailers acts as an intermediary between producers and sellers. This business model is characteristic of a wholesaler, who typically operates on a larger scale, distributing products in bulk to various retail outlets rather than selling directly to consumers. Wholesalers play a vital role in the supply chain by managing the logistics of distribution and ensuring that retailers have the products they need to meet consumer demand. This involves taking on inventory risks and facilitating relationships between manufacturers and retailers. In contrast, consumers buy the beer for personal consumption, manufacturers are those who produce the beer, and retailers are the businesses that sell the beer directly to the end consumer. Thus, the designation of wholesaler accurately reflects the functions described in the question.