Cicerone Certified Beer Server Practice Exam

What is the first step in the three-tier system of beer distribution?

1. Brewers and importers sell to wholesalers

2. Wholesalers sell to retailers

3. Retailers sell to consumers

4. Consumers purchase from breweries

The correct answer is: Brewers and importers sell to wholesalers

The first step in the three-tier system of beer distribution is for brewers and importers to sell to wholesalers. This phase establishes the foundation of the distribution network by allowing breweries, large and small, as well as importers, to supply their products to wholesalers. Wholesalers then take on the role of distributing these products to various retailers, creating a chain that facilitates accessibility of a wide range of beers to consumers. The other steps follow logically from this initial interaction. Wholesalers work directly with retailers to stock their shelves, while retailers ultimately make their products available for consumer purchase. However, it's important to note that consumers purchasing directly from breweries does happen, but it typically occurs mainly in locales with specific regulations pertaining to brewery operations and does not function consistently within the traditional three-tier system.